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strategies to accelerate electric vehicle sales and attract new buyers
Ford CEO Jim Farley emphasizes the need for automakers to adapt to the evolving EV market, particularly by addressing the gender gap in ownership and shopping. Research shows that while men dominate EV sales, women focus on actionable research, highlighting the importance of reliable information. Additionally, challenges such as rental housing limitations and high upfront costs hinder broader EV adoption, but there is potential for growth in premium rental markets with the introduction of EV charging stations.